Corporate ID: Project 3
- Ice Cream Parlor
Theme: Retro/Vintage
Audience: Baby Boomers
Name Ideas: Scoop Up!, Cool Cones, Sweet Spot, Mini Melt
Slogans: Return to the Classics, A Little Sweet Every Day, Deliciously Different, Eat and Enjoy, The Cool Effect You Don’t Expect - Mexican Food Truck
Theme: Sunny/outdoorsy
Audience: Tourists
Names: The Taco Truck, Burrito Bus, Sun & Salsa
Slogans: Food For a Better Mood, Delight in Every Bite, Every Day is Taco Day, Spice it up!, It’s Tac-O’clock - Fast-casual Sandwich Shop
Theme: Chalkboard/Illustrative
Audience: Artists
Names: King Sandwiches, The Sandwich Bar, Sandwich Stack
Slogans: Create a New Taste, Eat Different, Taste Outside the Box, A Sandwich as good as you, Uniqueness in Every Bite
I did color trials on my primary and alternate mark as well as tested it on a black background. The First 2 columns are more muted colors and I’m testing out the color of the plus sign. The last 2 columns are brighter colors and using different colors on the plus sign. I think I like the brighter color palette more. It represents the fun, illustrative design as well as the brand name. It helps support “Sun” being brighter.
I think the black menu is working better with the illustrations. If I increase the opacity on the white, it starts to interfere with the brand name legibility.
I used the alternate mark for this one because it fits the horizontal format better. I’m thinking about adding the tagline in between the logo and the barcode.